Design, Branding, Marketing, Photography, Copywriting

Hue Shift

Hue Shift is a graphic design pop up shop that I ran in early July 2018. It featured the work of Toronto-based designers and makers over the course of a summer weekend and allowed shoppers to discover new work by talented locals, and gave vendors a chance to relax while still selling. I did all the branding, photography and promotional work for the shop.

I focused on colour in my art direction, using it as a metaphor for communicating the wide variety of products, styles, and mediums that could be found in the shop. This translated into the photography I did which grouped products by colour, contrasting or complimenting the background.

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